Wordmarks from a private stock of predigital lettering scoured from low resolution archives, personally converted to bezier outlines by Robb for use by today’s graphic designers who appreciate the wonky shapes of yesteryear.
These are not fonts, sorry.

This is the blockbusteriest of films that 1925 had to offer. Sir Arthur Conan Doyle’s Stupendous Story of Adventure and Romance states the opening title. Or, Mighty Prehistoric Monsters Clash with Modern Lovers! as an alternate Professor Challenger character poster proclaims. Stop motion thunder lizard gore! Actors with too much eye liner and harshly justified hand lettered interstitials! Generations’ poor archiving of painted promotional posters leads to wobbled intentions in digital revivals! The source was less than 100 pixels wide, but the crashing heavy wordmark was interesting enough to puzzle out. There is no such thing as “fidelity” in the digitization. Edges warp in the humidity (The Lost World is in South America). Soft arcs along each facet give the impression of inflating a jewel. Whatever the beastly intent of the letterer, “The” now has  the severity of a ring pop or mylar balloon. Hints of a mold’s hardness are denied by materials used in mass production. Character recognition is reliant on very slight counters amidst all the heavy strokes. The “e” may have once been an inline, long faded yellow near invisible. And, that cantilevered swash of unusual proportions? Grecians tend to be extreme, stony monolithic, things but rarely are they “jaunty” enough to defy gravity so boldly. A support system is missing here, buttresses may be hidden using mirrors. I do not believe in the architectural trickery allowing that to stand. 

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©1925 and ™ First National Pictures?

Posted at 5:50pm and tagged with: lettering, movie, 1920s, swash, grecian, slab, serif,.

As life is wont to do, it provides options. Especially for the picky and meticulous. As revivals are wont to do, they tend to melt or stiffen under the revivalist’s hand. As I am indecisive, love variety and the notion of B-side remixes, and am an admittedly unreliable historian with but casual concern for historic accuracy, there are two variations here. I set out to put only a spitshine on the awkward interconnected slab serif covering Masters’s The Venus of Konpara, I followed the natural ebb and flow of the unknown letterer’s hard won frantic hand. Partway through, I got tired of too many waves per stem (an effect simply drawn, annoying when point-by-pointed in Illustrator), admitted that what I loved here was the contrast and colliding serifs as well as the dancing baseline. I recalled the “jump” found in more refined fonts, whose feet weren’t anchored to a single parallel yet still looked good beyond goofy. This slab is not in that spunky utilitarian mold, but might be, if hammered into obedience. So I rewarded myself, after dredging the hand-made look, then I stripped all the unnecessary bits and forged the perpendicular version. I don’t care which is better or right, have both. Consider one a white label, a remix of a remix. Or the alternate take.

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©1960 and ™ Harper & Bros and John Masters?

Posted at 7:22am and tagged with: book, slab, interlocking, caps, bouncy, 1960s, lettering, serif,.

Abbott & Costello Part Two. One for the rebels looking to take the Tuscans and Kurilians of old out of the Westerns ghetto. Well, it is Hollywood west, but sans cowboys. What fascinated me more was that the letterer took the load bearing width of workhorse bracketed slab Clarendons like Ionic (which if, assuming you’re not aggregating this, you are reading right now) and modified them using decorative wood type accents at the serifs and mid-stem. The ample space between characters actually allows the modest spurs to be features and not distractions which is typical in the compressed display cuts favored by old poster folk and produced a Big Top variation of the “picket fence effect.” The weight and proportions here are reinterpreted to blend the crisp details of the title with the width of the genuine though tinier “the.” Purists be forgiving.

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©1955 and ™ Universal International Pictures?

Posted at 11:56am and tagged with: caps, slab, Tuscan, serif, movie, 1950s, lettering,.

The Hunter is a seemingly unlicensed pinball game, and baffles me, perhaps least so that the product developer kept the famous Robert DeNiro image but not the easily replicable Optima logo from the original The Deer Hunter poster and opted for a hand lettered rounded slab to make POW Russian roulette inviting from across a late ‘70s bar? Is the Warrant-video-blonde supposed to be Meryl Streep? The double outline bubble lettering is precious though, because few of its proportions stand to reason given how tightly packed the shapes are (pay close attention to the outline weights around the “E”’s vertical serifs).

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All © and ™ to EMI, Bell Coin Matics, and W.A. Gullick?

Posted at 12:47pm and tagged with: 1970s, slab, rounded, toned, book, caps, serif, lettering,.

From a long-since-forgotten (by me) nautical film? A jaunty travel adventure? I leave just the block shadow, allowing the negative spaces to define the letters and to let all the smart young things figure out what sort of textured background breaks its slab seriffy legibility in use.

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Posted at 12:54am and tagged with: shadow, movie, slab, caps, lettering,.